Black women have always used hair as a form of creative expression and a very vivid representation of their freedom.
In a sea full of brilliant black female creatives, the exploration of black identities and hair has led to a global phenomenon, revolution, and evolution that has avalanched far beyond our imagination.
The references have paid homage to African cultures and our predecessors in pop culture while simultaneously dictating “trends” that have transcended ethnicity on a global stage.
The exploration of women’s hair, its expression, and journey are some that are truly unique to the black experience.
If we look closely at today’s hairstyles, not only in South Africa but around the world we will see a very distinct thread of reference points that pay homage to our history and people. Dr. Rebecca Malope’s infamous “German cut” (fade). The loud and audacious extra-long braids tied at the crown of a women’s head are reminiscent of Boom Shaka’s signature braid style. Beaded braids nodding to Brenda Fassie. The exploration of colour for melanated women nods to Lebo Mathosa’s defiant platinum blonde.
These are just a few examples of the references we see on everyday South African women who are bold and unafraid to explore their hair journey while expressing their creativity and individuality.
In today’s social media-driven world you don’t need to be a starlet to shift the narrative. An average girl from Kwa-Mashu or Tembisa can easily find herself trailblazing the hair game. Creativity trickles down so much faster and easier today.
The hair journey has become less aspirational and glamorous and has become more attainable and real.
Social media has managed to democratize the black women’s hair journey to allow Afrocentric beauty to thrive. Consumers want to see a reflection of themselves.
With a plethora of hairstyles and services you can choose from the Candi and Co. menu and a budget-friendly price list allows you the opportunity to explore your hair journey and find a hairstyle that expresses your creativity and individuality.
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